In late January 2008, "BAT Russia began selling in Russia in Kent cigarette pack format wallet pack

This tutu is divided into two sections and disclosed as portsigar and turn wallet pack serves as a supplementary means of communication with consumers.

Three versions of Kent cigarettes (Blue Futura 8, Silver Neo 4 and White Infina 1) in the pockets of such a format would be on sale from the end of January until March 2008 outlets in the thirty largest cities in Russia. Product will be delivered in conjunction with Kent cigarettes in the standard pack.

Cigarettes Kent in the pockets of wallet pack produced in a factory "BAT-STF" in Saratov - so far the only factory in Russia that produces such a packaging format. Investment in equipment factory equipment for the production of wallet pack in the order of $ 3.5 million

The purpose of the launch in the pockets of Kent wallet pack - is supporting an updated website marks Kent. Proposal to visit the website located at the turn www.teknovate.ru tutu. Shares also will be accompanied by advertising in the sale.

Website www.teknovate.ru available only to adult smokers: every visitor passes the necessary registration procedures. The new version contains www.teknovate.ru constantly updated sections on music, innovation, fashion and the arts, as well as a forum for users.

"Innovation - the main component of Kent brand image, so we are looking for Kent for the most advanced means of communication with the adult consumers - said Svetlana Usatova, group brand manager" BAT Russia. "- for example, we started packaging format wallet pack in Russia, which allowed us to expand the geography of its sales and as a consequence, increase our audience communication. "