понедельник, 28 апреля 2008 г.

THE SINNERS

They say the devil's got the best tunes. His share portfolio isn't too bad either. As the market teeters on the verge of recovery, his investments are performing nicely. Tobacco and arms companies are enjoying a field day.
But that doesn't stop them being scrutinized by a range of non-governmental organizations (NGOs) and City fund managers.
Following is The Observer's first saints and sinners index - an appraisal of Britain's best and worst ethical companies.
We used Morley Fund Management's Socially Responsible Investment matrix, which assesses business sustainability and combines it with management, vision and opportunities.
We also received research gathered by the UK's Ethical Consumer Association, looking at the social and environmental records of the companies behind the brand names.

THE SINNERS
British American Tobacco: Bat owns a factory in Burma, which is ruled by a brutal military dictatorship. Ken Clarke MP, Bat's deputy chairman, appeared to agree this was not satisfactory in a letter he wrote to a constituent, which recently came to light. He has since clarified his stance and Bat has no plans to stop manufacturing there. Bat stands accused of lobbying governments to water down the World Health Organization's Framework Convention on Tobacco Control. It is in the midst of multi-billion dollar US litigation over health warning issues associated with smoking. Meanwhile, it has outperformed the FTSE.
BAE Systems: Britain's biggest manufacturer employs 120,000 people worldwide, has annual sales of Ј13.2 billion, underlying profits of Ј1bn, an order book of Ј43.8bn, and supplies customers in 129 countries. It sold Hawk jet fighters and arms to the tyrannical Indonesian government in 1996 and recently earned Ј28m from the debt-stricken Tanzanian government for supplying an air traffic control system. BAE has ambitions to become a global defense contractor.
BP: Sceptics reckon its high-profile media 'green' campaign costs more than BP's renewable spend, which is $500m a year for three years from 2000 out of a total capital expenditure of $36bn. Morley Fund Management says 'dependence on oil exploration and issues surrounding investments in Alaska, Indonesia and Angola ensure the firm gets a low rating on business sustainability'. Its proposed oil pipeline through Turkey, Georgia and Azerbaijan has exposed it to huge international opposition.
BNFL: Wants to expand the UK's civil nuclear power programme. Its Thorp reprocessing plant in Sellafield will produce an estimated 136,000 cubic meters of nuclear waste within eight years while its Mox fuel plant has created outrage in Ireland over potential radioactive discharges in to the Irish Sea.
GlaxoSmithKline: The world's biggest drug company's Lancashire factory is the third biggest carcinogen-emitting chemical producer, according to Environment Agency statistics for 2001. Meanwhile, its Seroxat anti-depressant drug has allegedly been linked to psychiatric problems and the company has been censured by an industry body for playing down its side-effects. It also wants to award its chief executive a multi-million pound salary. Finally, it has been criticised over its difficulties in distributing affordable life-saving drugs to developing countries.

THE SAINTS
Kingfisher: Top of the pile only for its DIY subsidiary, B&Q. It is phasing peat out of its garden products because of environmental concerns and has led the way on sustainably managed timber.
Body Shop: The health and beauty chain founded by Gordon and Anita Roddick put the issue of testing cosmetics on animals on the high street. It also highlighted Shell's oppression of the Ogoni people in Nigeria and launched the Big Issue and funds environment and human rights groups.
Scottish and Southern Energy: Britain's largest generator from renewable resources with close to 50 per cent of the country's renewable generation capacity.
Go-Ahead Group: Operates buses and trains in the UK. It has been involved in developing alternative fuels and traffic management schemes with local authorities, and in initiatives to provide disabled access to public transport.
MM02: Recently demerged from BT, mm02 is a leader in the mobile phone and internet services market. The company is described as having 'high environmental and social standards' by an environmental unit trust fund.

In Naples have banned smoking in parks

November 20, 2007 (Repubblica). Naples authorities have banned smoking in parks and community gardens, where there are pregnant women and children under the age of 12. Violators threatens a fine of 27 to 500 euros - depending on the distance from where the children were smokers or what month of pregnancy is a woman. The ban came into force on 18 November. In supporting the ban, which is introduced for the first time in Italy, Senator Rino Nasty explained that according approved by the Council of Ministers in February 2007 Agenda for Health, regional authorities can nominate and implement initiatives related to the restriction of action that are harmful to the health of others. In addition, the parks are often used for public events, and similar bans provide attractive growth recreational areas, I am sure Nasty. The ban also endorsed the Italian Health Minister Livia Turco and Minister for the Environment Alfonso Pecoraro Scanio.

вторник, 1 апреля 2008 г.

In May Innovation tobacco company advertising campaign beginning their new brand of cigarettes Continent.


In May Innovation tobacco company advertising campaign beginning their new brand of cigarettes Continent. Accommodation is being held at 3 x6 billboards, city pillarah formats and in the cities of the Southern Federal District. Design developed Face Creative Agency.

Gold, silver, pearl. Philip Morris updates design Muratti superslims format

Cigarettes Muratti prinaryadilis superslims format and is now produced in the pack with an updated design. New packaging cigarettes with the intention of the Italian designers must fully comply with the world famous credo La Dolce Vita, which is a legacy of the Italian lines in the style and design, and reflects the passion and sophistication of Italy itself.

Outline a new package of cigarettes Muratti superslims format became more fluid, elegant and feminine, that leaves no doubt about the fact that cigarettes are addressed to the female half of it is the target audience of this brand. Depending on the flavour options tutu painted gold ( "Muratti Gold Slims" with the content of 5 mg of tar and 0.5 mg of nicotine in cigarettes), silver ( "Muratti Silver Slims" with the content of 3 mg of tar and 0.3 mg of nicotine), or mother-of-pearl color ( "Muratti One Slims" with the content of 1 mg of tar and 0.1 mg of nicotine in cigarettes). Pack decorated with embossed imitating placers gemstones. Lines to foil inside the stack to repeated pearl obodkovoy cigarette paper itself.

According to Jan Billinghema, director of trademarks srednetsenovogo segment Philip Morris Marketing Seylz end, in support of a revitalized line of cigarettes "Muratti" superslims format shares are held product and strengthen brand image in the field of sales: shops, restaurants and clubs. In addition, each new pack of cigarettes Muratti One Slims placed informational liner covering the key characteristics of the product. "

Retail price in the whole line of cigarettes Muratti superslims format will remain at the level of 23 roubles. In the updated sell cigarettes come from the middle of this week.



Border patrol

Smugglers from distant states have long been a nuisance for law enforcers on the Lower Shore monitoring the trafficking of cheap cigarettes from tobacco-producing states of Virginia and North and South Carolina. Now, the law is keeping a watchful eye for Maryland smokers joining their ranks, stocking up in Virginia where the price of a popular top brand, say, Camel, averages $3.09 per pack, some $2 cheaper than in their home state.

By law, Maryland residents can transport up to two packs of out-of-state stamped cigarettes into the state. Out-of-state residents can transport up to one carton into Maryland.

"More is definitely a criminal charge," said Sgt. Edward Schreier at the Worcester County Sheriff's Office. "The officer has the discretion to charge a person for violating the law."

And, according to the Comptroller's office, trafficking tends to be more prevalent through borders on the Eastern Shore than those touching northern Virginia outside Washington. "We've found over the years, the Lower Shore is a highly targeted area," said Jeff Kelly, deputy director of the Field Enforcement Division for the state Comptroller.

Shirley White of Sanford, Va., doesn't smoke, but picked up two packs of Newport cigarettes for a neighbor while running errands last week. Sometimes she shops in Maryland -- but not for cigarettes.

"My friend knows I'm coming this way, and I buy her Newport," White said recently outside the Peace Token convenience store near Oak Hall, Va.

She'd be foolish to pass up these prices:

A pack of Newport: $2.81

Tax per pack: 14 cents

Grand total for two packs: $5.90

Average per pack price in Maryland: $5.30

"I just come from Pocomoke so I picked them up for her," White said. "I see people in here from New York, New Jersey, Maryland."

Cigarettes club for life. Philip Morris Marketing Seylz end "package for the image produced "MARLBORO"

The company Philip Morris Seylz end Marketing "presented on the Russian market cigarettes" Marlboro ", called" Club Collection "Marlboro": "Full Flavor," "Lights" and "Ultra Lights."
Packing image portsigara is in the form of cigarettes, and was designed for smokers attending the best clubs, bars and restaurants in Moscow and St. Petersburg.

According Fredrika Shtalya, director of advertising company Philip Morris Seylz end Marketing, "a special edition to emphasize the modernity and dynamism of the brand new and stylish manner that is fully consistent with the culture of the club.
A new kind of "Marlboro" in harmony with the colorful atmosphere thanks to avant-garde nightclub color and geometric design solutions package.
As it became known Sostav.ru, in the past year has been such a collection went to Italy, Greece, Hungary, Poland, as well as distributed Duty Free shops largest airports in EU countries.
In Russia club cigarettes appear 1 2007 year limited edition, as Irina said Sostav.ru Bakhtina, manager of media relations for Philip Morris Marketing Seylz end, the image of tobacco will be made available only in selected stores and supermarkets have already worked with the name, for example, in chain stores "ABC taste."
Maximum retail price of cigarettes special series will not differ from the price of cigarettes core family "Marlboro".


In late January 2008, "BAT Russia began selling in Russia in Kent cigarette pack format wallet pack

This tutu is divided into two sections and disclosed as portsigar and turn wallet pack serves as a supplementary means of communication with consumers.

Three versions of Kent cigarettes (Blue Futura 8, Silver Neo 4 and White Infina 1) in the pockets of such a format would be on sale from the end of January until March 2008 outlets in the thirty largest cities in Russia. Product will be delivered in conjunction with Kent cigarettes in the standard pack.

Cigarettes Kent in the pockets of wallet pack produced in a factory "BAT-STF" in Saratov - so far the only factory in Russia that produces such a packaging format. Investment in equipment factory equipment for the production of wallet pack in the order of $ 3.5 million

The purpose of the launch in the pockets of Kent wallet pack - is supporting an updated website marks Kent. Proposal to visit the website located at the turn www.teknovate.ru tutu. Shares also will be accompanied by advertising in the sale.

Website www.teknovate.ru available only to adult smokers: every visitor passes the necessary registration procedures. The new version contains www.teknovate.ru constantly updated sections on music, innovation, fashion and the arts, as well as a forum for users.

"Innovation - the main component of Kent brand image, so we are looking for Kent for the most advanced means of communication with the adult consumers - said Svetlana Usatova, group brand manager" BAT Russia. "- for example, we started packaging format wallet pack in Russia, which allowed us to expand the geography of its sales and as a consequence, increase our audience communication. "

Kiss in pink glasses: cigarettes, which can feel like if

The company Donskoy Tabak, a member of a multidisciplinary Holding Group AGROKOM "under the new campaign marks Kiss continues to operate with the idea of pink and other attributes baryshen glamorous. For advertising photography Kiss "girl with ice cream" was invited to model Veronica Kartashkin.

In "Donskoy Tabak" confident that it is always the color pink was popular among women of different ages, not just young people, as a symbol of youth and beauty. The main slogan "Think in the style of Kiss," Gee came after 2007, remained the same.

In order to avoid another scandal with FAS, the campaign strongly emphasizes its focus on adult audiences. However, in published print shows blond with ice cream mixed in the hands and signature: "If not, but feel like, we can." Near as large - tutu Kiss cigarettes. The emphasis is not placed on the horns of ice cream, but on cigarettes. Creators stress that the model snyavsheysya in advertising for 25 years. True, it does not prevent it be an example to minors.

Trademark Kiss owned British company Innovation Tobacco Company. Since 2005, production and promotion of cigarettes in Russia is a company "Donskoy Tabak, a member of a multidisciplinary Holding Group AGROKOM." Kiss range lineup consists of tastes: Dream, Romantic, Menthol, Fresh Apple, Energy. Contents pitches from 3 to 5 mg / signals., Nicotine - from 0.3 to 0.5 mg / signals.