Glass Ashtrays

German insurance company KLA, which specializes in health insurance, the industry leader in the country, has launched a new social and outdoor advertising campaign on the fight against smoking. This is not about restricting smoking in public places or warnings beginner smokers, as is often the case in recent times, namely facilitating rid of this habit of smokers with the experience. In public places were installed glass ashtrays. But the fact is that they were manufactured in the form of human hearts and lungs. Thus, achieved maximum visibility with minimum effort on the part of advertising - passers-smokers themselves been complicit in the advertising process, while consumer advertising and live illustration. The effect is strong enough, given the inherently negative mood in German society in relation to smoking.